About Us

Welcome to A.J.'s Superior Automotive—Your BMW Service Experts!

At A.J.'s Superior Automotive, we take pride in delivering top-tier auto repair and maintenance services to our valued clients.

I'm A.J., the proud owner of this establishment. My journey in the automotive industry began in 1989. In 1990, I attended Wyoming Technical Institute, where I took specialized automotive courses that contributed to the development of the BMW STEP program—an elite training initiative for BMW technicians. After completing my education, I worked at two different dealerships, servicing 11 car brands. During that time, I earned over 100 Factory Certifications, ranking among the top 10 certified technicians in California.

In June 2003, I opened A.J.'s Superior Automotive intending to provide high-quality service across multiple makes and models. However, I quickly realized that maintaining the same level of expertise for every brand was challenging. To ensure the highest standard of service, I made the strategic decision to specialize in select brands. This shift allowed me to access better vendor partnerships and focus on advanced independent repair training—more comprehensive than what typical parts stores offer, though not quite as extensive as dealer training.

By 2008, we relocated to our current facility and fully dedicated our expertise to the BMW Group. I stopped training for other brands and focused exclusively on BMW-specific education. We firmly believe that factory tools outperform universal ones, which is why we invested in a Genuine BMW scan tool that connects directly to BMW in Germany. At the time of purchase, it was reportedly the only one available between Roseville and Reno.

To further demonstrate our commitment to BMW owners and enthusiasts, in 2024, we added the business name Be-Ɛm-Ve Automotive. This change reflects our unwavering dedication to the BMW brand and our mission to provide expert service tailored specifically to these precision-engineered vehicles.

At A.J.'s Superior Automotive | Be-Ɛm-Ve Automotive, our passion for precision and quality drives everything we do. Whether it's routine maintenance or complex repairs, our team is committed to providing expert, dealership-level service without the dealership price tag.

Trust us to keep your BMW performing at its best—because your car deserves nothing less.